July 2021 Internship — Alchemy Group
About Alchemy Group
Alchemy Group is a Tech-first Digital Media & Content agency providing marketing solutions to reach next-gen audiences. Alchemy Group has been created with the purpose to create new-age solutions for brands looking to forego traditional marketing and push the boundaries to grow their own brand and business.
Products of Alchemy Group
ANDBEYOND.media, WORD, Localyze, OneLoop
AndBeyond.Media is the product that I am working upon during my internship. AndBeyond.Media caters to Brands, Media Publications & Content Creators globally offering Digital Media Monetisation, Holistic Video Content & New Age Brand Solutions with technology at its epicentre delivered at scale.
My Role in internship
I joined Alchemy Group as a Research intern. I was initially assigned a task to create a form having user input handling and input validations.
Later, I am assigned to work upon a web app which is used by our company’s employees to demonstrate user activities to our clients. I am also assigned a work to optimise the whole website and generate report for the same. In the later part of my internship, I also might be assigned to work upon their backend and deployment of application to AWS.
Technologies used in the project
To create normal form with validations, I used HTML, CSS and JavaScript.
To create web app which demonstrates user activities, I used React. Using React, I can write re-usable code. React components are also highly reactive, means that I can apply events and manage state at each level of component. Also, the React components are maintainable, which means that if there is any bug in our web app, we can easily figure out that bug.
Demo
The demo of the first project is available live at: https://www.andbeyond.media/get-started.html
The other project which I am currently working upon is not published live. It is only available on local machine and beta server.
The statistics section shows the user activity data. Last events tab shows the user events.
The 4 cards below it shows Active status, Revenue Uplift, user engaged time and dwell time.
Bottom table shows how many time a particular Ad section is reloaded.
The Desktop window shows Ads, and it represents user screen. All the activities like mouse move, scroll, keyboard are tracked in this window, and the state is change respectively.
Mobile view is like a desktop view, but it represents user watching Ads on a mobile device. Here, instead of mouse move, touch event is captured.
Conclusion
I learned how to work on real world project where I need to handle all the types of user inputs and handle errors.
I learned how to test the website before uploading.I learned how to push code on beta server, and what are the consequences of uploading a bug containing code.
I learned importance of meeting and how to participate in it. I learned how to choose the right technology for the project.
Certificate
As the internship is currently going on and it will end in December, there is not certificate as of now.
